When Customers Buy Services,they Also Consider Nonmonetary Costs,such as the __________

question 45

Multiple Choice

When customers buy services,they also consider nonmonetary costs,such as the __________ and __________ efforts required to consume the service.

• A)emotional;physiological
• B)psychological;intellectual
• C)physical;moral
• D)physical;ethical
• E)mental;physical

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Definitions:

Category Development Index

Category Development Index (CDI) measures the sales performance of a category within a specific market relative to the average market performance.

Brand Development Index

A measure of the sales strength of a brand within a specific market or demographic group.

Product Manager

A professional role responsible for the development, marketing, and overall management of a product or product line throughout its lifecycle.

Organization's Product Items

Specific versions of products that an organization offers within its overall product line, distinguished by features, size, price, or other attributes.