To Help Consumers Assess and Compare Services, Marketers Try to Make

question 111

Multiple Choice

To help consumers assess and compare services, marketers try to make them __________ or show the benefits of using the service.

• A)intangible
• B)consistent
• C)tangible
• D)timely
• E)measurable

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Definitions:

Cognitive-Behavioral

Pertaining to a therapeutic approach that addresses dysfunctional emotions, behaviors, and cognitions through a goal-oriented, systematic process.

Unipolar Depression

A major depressive disorder characterized by a persistent feeling of sadness or lack of interest in external stimuli without manic episodes.

Weekly Activity Schedule

A tool or plan outlining all planned activities for a week, often used for time management, therapeutic, or productivity purposes.

Antiseizure Drugs

Medications that are used to control seizures in the treatment of epilepsy and other conditions, by modifying electrical activity in the brain to prevent seizure episodes.