Compared with People-Based Services, Equipment-Based Services Do Not Have the Marketing

question 177

Multiple Choice

Compared with people-based services, equipment-based services do not have the marketing concern of

• A) intangibility.
• B) insensitivity.
• C) inventory.
• D) inconsistency.
• E) immeasurability.

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Definitions:

Unpleasant Stimulus

A type of stimulus that is typically undesirable or uncomfortable, leading to negative reactions in individuals.

Positive Reinforcement

A process in behavior modification where a behavior is encouraged by rewarding it.

Flooding

a behavioral therapy technique used to treat phobias and anxiety disorders by exposing the patient to their fear at its most extreme intensity, without any gradual build-up.

Paradoxical Intent

A therapeutic technique where individuals are encouraged to engage in or intensify their feared behaviors, often leading to a decrease in the feared symptom's intensity.