Which of the Following Statements About Are Perceptual Benefits Conveyed

question 171

Multiple Choice

Which of the following statements about are perceptual benefits conveyed by a product's packaging and labeling is NOT true?

• A)Global brands can benefit from "country of origin or manufacture" perceptions since consumers tend to hold ethnocentric stereotypes about country-product pairings that they judge "best."
• B)Packaging and labeling have been shown to enhance brand recognition and facilitate the formation of strong,favorable,and unique brand associations.
• C)Packaging and labeling satisfy the legal requirements for the conveyance of information.
• D)Changes in packaging and labeling can uphold a brand's image in consumers' minds.
• E)The color,shape,and graphics of a package or label distinguish one brand from another.

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Definitions:

Accommodating

The approach of being willing to adjust actions or decisions to allow for others’ needs, preferences, or interests.

Compromise

A method of resolving differences by each party making concessions to reach a mutually acceptable agreement.

Positive Feelings

Emotions or sentiments that are pleasant, uplifting, and contribute to a sense of well-being or happiness.

Self-evaluations

A process by which individuals assess their own abilities, performances, and qualities.