Examlex
How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, __________, past experiences, and promotional activities.
Primary Reinforcers
Innate reinforcing qualities like food and water, which do not require learning to be considered pleasurable or satisfying.
Unconditioned Responses
Natural, automatic reactions to a stimulus that occur without prior learning or conditioning.
Observational Learning
Learning by observing others.
Spontaneous Recovery
The reappearance, after a pause, of an extinguished conditioned response.
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