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How a Person Establishes Expectations for a Service Not Yet

question 208

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How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, __________, past experiences, and promotional activities.


Definitions:

Primary Reinforcers

Innate reinforcing qualities like food and water, which do not require learning to be considered pleasurable or satisfying.

Unconditioned Responses

Natural, automatic reactions to a stimulus that occur without prior learning or conditioning.

Observational Learning

Learning by observing others.

Spontaneous Recovery

The reappearance, after a pause, of an extinguished conditioned response.

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