Because of the Intangible Nature of Services,consumers Often Perceive Price

question 113

Multiple Choice

Because of the intangible nature of services,consumers often perceive price as a possible indicator of the ________ of the service.

• A)profit or ROI
• B)customer value
• C)quality
• D)target market
• E)cost

---

Definitions:

Activity Segmentation

The process of dividing a market into groups based on their activities, interests, or opinions to better target marketing efforts.

Accessible

Something that is easily approachable, entry, or use by people with disabilities or by the general populace.

Demographic Segmentation

The division of a market into segments based on demographic factors like age, gender, income, education, and family size to target specific customer groups.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or product usage.