The Concept of the Diffusion of Innovation Shows How a Product

question 373

Multiple Choice

The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time.The consumer population is divided into five categories of product adopters based on when they adopt (i.e. ,first buy) a new product.Each product adopter category has a unique profile.Consumers who are skeptical and with below average social status are called __________ product adopters.

• A)innovators
• B)early adopters
• C)early majority
• D)late majority
• E)laggards

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Definitions:

Anterograde Amnesia

A condition characterized by an individual's inability to form new memories following the onset of the amnesia.

Psychogenic Amnesia

A memory disorder characterized by sudden retrograde episodic memory loss, attributed to psychological factors rather than physiological damage or dysfunction.

Emotional Memory

The aspects of memory that are associated with emotions, enabling the recollection of emotional experiences.

Amygdala

A part of the brain's limbic system involved in processing emotions, especially fear and pleasure.