There Are Several Reasons Why a Consumer Would Be Reluctant

question 87

Multiple Choice

There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a psychological barrier,which occurs when __________.

• A)there is no incentive to change
• B)there are physical,economic,or social risks
• C)there are cultural differences
• D)the financial commitment is too great
• E)the product is not consistent with existing habits

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Definitions:

Channels

In marketing, channels refer to the paths or routes through which goods and services flow from the producer to the consumer.

Wholesalers

Businesses that buy goods in large quantities directly from manufacturers to resell them in smaller quantities to retailers or other businesses.

Exposure

In marketing, it refers to the degree to which a target audience sees or interacts with a brand's message or campaign across various mediums.

Intensive Distribution

A strategy designed to get products into as many outlets as possible.