Mott's Applesauce Promotes Itself as a Low-Fat Alternative to Cooking

question 348

Multiple Choice

Mott's applesauce promotes itself as a low-fat alternative to cooking oil for baked goods.Mott's is __________.

• A)finding new users through a product modification strategy
• B)increasing use by existing customers through a product modification strategy
• C)modifying the product characteristics
• D)creating new use situations through a market modification strategy
• E)demarketing the product

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Definitions:

Behaviors

Observable actions, responses, or conduct of an individual or group.

Theories of Motivation

Various psychological theories that aim to explain what motivates individuals to act in certain ways.