The Strategy of Trading Down Involves __________

question 270

Multiple Choice

The strategy of trading down involves __________.

• A)adding product features but using lower quality product materials
• B)reducing product features and but using higher quality product materials or ingredients
• C)reducing the number of features,quality,or price of a product
• D)seeking a less price-sensitive target market
• E)changing to a mass merchandiser retailer like Walmart or Target

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Definitions:

Canada

A country located in the northern part of North America, known for its vast landscapes, multicultural population, and bilingual nature (English and French being official languages).

Ageism

The stereotyping of and prejudice against individuals or groups because of their age.

Theft

The act of taking someone else's property without permission or legal right and with the intention to deprive the rightful owner of it permanently.

Convenience Store

A small retail business that sells everyday items such as snacks, beverages, and household goods, and is often open long hours for consumer convenience.