Proctor and Gamble Repositioned Its Old Spice Anti-Perspirant Brand from a Deodorant

question 64

Multiple Choice

Proctor and Gamble repositioned its Old Spice anti-perspirant brand from a deodorant your grandfather might use to a strong,hip anti-perspirant through commercials that showed the target market of 18- to 30-year-old men advocating its use.P&G used this product repositioning strategy with its Old Spice brand anti-perspirant to __________.

• A)react to a competitor's position
• B)catch a rising trend
• C)change the value offered
• D)diversify its product portfolio.
• E)reach a new market

Understand the importance and characteristics of different types of tests in child education.

Acknowledge the prevalences and implications of homeschooling and ADHD.

Grasp the concept of comorbidity in developmental disorders.

Understand the legal and educational strategies for children with special needs.

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Definitions:

Consignor

An entity that owns goods stored, shipped, or consigned to another party (the consignee) to sell.

Consignee

The name for the retailer in a consigned inventory arrangement.

Net Income

The company's earnings remaining after deducting all expenses, including taxes and operational costs, from its overall revenue.

Security Measures

Procedures or actions taken to enhance the safety and protect the assets of individuals or businesses from various threats.