Which of the Following Statements Regarding Gatorade's Branding Is Most

question 77

Multiple Choice

Which of the following statements regarding Gatorade's branding is most accurate?

• A) Gatorade uses the same formula for all its products and simply changes the brand name when introducing new flavors.
• B) Gatorade's success can be attributed to management's decision to find and then stick with one channel of distribution.
• C) Gatorade changed its color, packaging, and size of items in the product line for the domestic market so that they would not conflict with those marketed to foreign markets.
• D) Gatorade has used the same packaging since the product debuted in 1965.
• E) Gatorade has changed its product formulation, packaging, and advertising over the years in response to changes in the marketplace.

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Definitions:

Transformation Processes

The sequences of actions or operations that convert inputs into finished goods or services, altering the state, composition, or condition.

Add Value

The process of increasing the worth of a product or service by improving it or adding features to it.

Inputs

The resources, raw materials, labor, and energy used in the production process to create goods or services.

Microbreweries

Small-scale breweries that produce limited quantities of beer, often characterized by their emphasis on quality, flavor, and traditional brewing methods.