The Second Step in the Sequential Process of Building Brand

question 365

Multiple Choice

The second step in the sequential process of building brand equity is to

• A)develop positive brand awareness.
• B)establish a brand's meaning in the minds of consumers.
• C)elicit the proper consumer responses to a brand's identity and meaning.
• D)create a consumer-brand connection.
• E)reward loyal customer behavior.

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Definitions:

Union Organizing Drive

A union organizing drive is a campaign or effort carried out by workers and union organizers to form a new union or to recruit new members to an existing union in a workplace.

Legally

pertaining to the law or in accordance with the law; often used to specify actions or conditions that are sanctioned by law.

Initiated

refers to the act of starting or setting something in motion, often used in the context of projects, programs, or legal proceedings.

Voluntary Recognition Agreement

A legal agreement where an employer acknowledges a labor union as the representative of its employees without requiring a formal vote.