If a Customer Is Reluctant to Try a New Product

question 263

Multiple Choice

If a customer is reluctant to try a new product because he'd have to change his normal everyday behaviors, the company is most likely facing a __________ barrier.

• A)usage
• B)risk
• C)value
• D)financial
• E)psychological

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Definitions:

Beats Headphones

A brand of consumer headphones, earphones, and speakers known for their stylish design and sound quality, often associated with the music and entertainment industry.

Intended Audience

Refers to the specific group of people that a product, service, message, or content piece is aimed at reaching.

Communication Media

Various channels through which information and messages are disseminated to a target audience.

Reaching Target Consumers

Strategies and tactics used by businesses to effectively communicate and deliver their marketing messages to their intended audience segments.