Figure 11-6 Above Shows the Sequential Process of Building Brand

question 328

Multiple Choice

Figure 11-6 above shows the sequential process of building brand equity.The third step is to elicit the proper consumer responses to a brand's identity and meaning.This step consists of two dimensions,"D" and "E," which stand for __________ and __________.

• A)brand identity;brand emotion
• B)brand performance;brand imagery
• C)consumer judgments;consumer feelings
• D)brand awareness;consumer-brand connection
• E)consumer feelings;brand imagery

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Definitions:

Oil Producers

Companies or countries that are involved in the extraction and production of oil from the earth.

False Cause

A logical fallacy where a cause-and-effect relationship is wrongly assumed between two events because they happen sequentially.

Deterministic

A system or process characterized by a predetermined sequence of events or outcomes, without any random variation.

Correlational

Correlational refers to a statistical relationship between two variables, indicating how one may predict or be associated with changes in another.