When Selecting a Brand Name, It Should Suggest the Product

question 299

Multiple Choice

When selecting a brand name, it should suggest the product benefits; be memorable, distinctive, and positive; fit the company or product image; be simple and emotional; __________; and have favorable phonetic and semantic associations in other languages.

• A)be humorous or mysterious
• B)have no legal or regulatory restrictions
• C)be easy to spell and pronounce
• D)contain no hidden meanings
• E)suggest an air of mystery

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Definitions:

Democratic-Republican Policy

pertains to the early political ideology in the United States that championed states' rights and an agrarian-based economy, opposed to the Federalist focus on centralized federal government and commerce.

Jefferson's Embargo

A law enacted in 1807 by President Thomas Jefferson that prohibited American ships from trading in all foreign ports, intending to protect American interests.

New England

New England is a region in the northeastern United States, comprising six states (Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut), known for its colonial history and distinct seasonal weather.

American Shores

A phrase denoting the coasts of the United States, often used in discussions about immigration and exploration.