Kellogg's Changed the Name of Its Heartwise Cereal to Fiberwise

question 201

Multiple Choice

Kellogg's changed the name of its Heartwise cereal to Fiberwise MOST LIKELY to __________.

• A)respond to a changing public interest from heart to intestinal health issues
• B)convey a stronger product image,since "heart" implied sentimentality and "fiber" implied strength
• C)comply with Food and Drug Administration guidelines on the use of the word "heart" in food brand names
• D)avoid a lawsuit by the makers of HeartPro Organic Cereal because they claimed the names and benefits were too similar
• E)complement its new line of breakfast fiber bars

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Definitions:

Home Ownership Savings Plan (HOSP)

A savings plan designed to help individuals accumulate funds towards the purchase of a home.

Quarterly

Occurring every three months or constituting one-fourth of a year.

Compounded Semi-Annually

Interest is calculated and added to the principal twice a year.

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Recurring payments made once per month, often in the context of loan repayments or subscriptions.