A Product Mix Refers to

question 159

Multiple Choice

A product mix refers to

• A) all of the different product lines offered by an organization.
• B) the variations within a product class.
• C) a specific product SKU that has a unique brand, size, or price.
• D) a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
• E) the entire product category or industry.

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Definitions:

Addition Polymer

Polymers formed by the sequential addition of monomer units with double or triple bonds, resulting in a long chain molecule without the loss of any small molecule byproducts.

Orlon

A synthetic fiber known for its strength and resistance to weathering, often used in clothing and home furnishings.

Kevlar

A strong synthetic fiber known for its high tensile strength and thermal stability, used in body armor and various applications.

Poly(isobutylene)

Poly(isobutylene) is a polymer made from the monomer isobutylene, used in the manufacture of inner tubes, adhesives, and sealants.