IKEA Sells a Portable Workbench Called the FAHRTFULL

question 95

Multiple Choice

IKEA sells a portable workbench called the FAHRTFULL.The product has many positive features,and in German or Swedish markets,the name describes the product's features well (fahrt meaning travel) .This brand name in the United States,however,may not be as effective due to __________.

• A)disappointment when the product fails to perform as the brand name implies
• B)the poor attempt at humor,which makes consumers question product quality
• C)governmental restrictions on brand names that read or sound like bodily functions
• D)its unfavorable phonetic and semantic associations in English
• E)difficulty in showing "fahrtfull" in German and Swedish advertising

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Definitions:

Belly Laughter

A deep, hearty laughter that originates from the belly, indicating amusement or joy.

Food Critics

Professionals who evaluate the quality, taste, and presentation of food served in restaurants and write reviews.

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The act or art of concealing the identity or appearance of an individual or object to mislead or deceive.

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Optical storage media used for recording, storing, and playing back audio, video, and data in digital form.