In Marketing, an Idea Is

question 238

Multiple Choice

In marketing, an idea is

• A) a thought that leads to a product or action.
• B) an inspiration that evolved from market research.
• C) an observation about a series of events.
• D) a concept explaining the behavior of an individual or group.
• E) an observation about an individual or group and how they use a service or product.

Analyze how managerial personalities can influence organizational structure.

Distinguish between bureaucratic and flexible organizational structures.

Differentiate between horizontal and vertical differentiation within organizations.

Understand Charles Perrow’s key aspects of organizational structure modification in response to technology.

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Definitions:

Intranets

Private networks accessible only to an organization's staff, often used to share information, tools, and resources internally.

Extranets

Private networks that allow outside parties limited access to a company's internal information system.

Content Management Systems

Computer systems that organize and control the content for websites.

Organize

To arrange or structure something in a systematic way for efficiency or clarity.