Brand Extensions Is the Practice of

question 141

Multiple Choice

Brand extensions is the practice of

• A)manufacturing a product under a new name that consumers will view as an entirely new product line
• B)manufacturing a new product with the same brand name for a new market segment in the same product class
• C)manufacturing accessory products for the base offering,such as Barbie clothes for Barbie Dolls
• D)licensing another firm to manufacture modified versions of the original product
• E)applying the current brand name to enter a completely different product class