After the New Owner Purchased a Fully Equipped Yogurt Factory

question 27

Multiple Choice

After the new owner purchased a fully equipped yogurt factory, it took a yogurt master a year and a half to come up with the perfect formulation for Chobani Greek Yogurt. The most likely stage of the new-product process during which this time was spent is

• A)development.
• B)market testing.
• C)idea generation.
• D)screening and evaluation.
• E)business analysis.

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Definitions:

Searching

The act of looking for or actively seeking out information, resources, or locations, often utilizing technology or systematic methods.

Socialization

The process by which individuals learn and adopt the norms, values, and behaviors appropriate to their society or group.

Internal Recruitment

involves filling job vacancies within an organization by considering current employees for promotion or transfer to the open positions.

External Recruitment

The process of seeking and attracting candidates for employment from outside the organization.