Which of the Following Is NOT True About a Multibranding

question 6

Multiple Choice

Which of the following is NOT true about a multibranding strategy?

• A)With a multibranding strategy,there is no risk that a product failure will affect other products in the line.
• B)Some large firms have found that the complexity and expense of implementing a multibranding strategy outweigh its benefits.
• C)With a multibranding strategy,each brand is unique to each market segment.
• D)A multibranding strategy is used when a firm produces products and sells them under the brand name of a wholesaler or retailer.
• E)Some multibrands are introduced to confront competitors' brands.

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Definitions:

Formal Organizations

Structured groups established for a particular purpose or set of objectives, often characterized by a hierarchy and formal rules.

Bureaucratic Inefficiency

occurs when administrative processes and procedures in organizations or governments are slow, overly complicated, or inefficient, leading to delays and increased costs.

Corporate Hierarchy

The structured organization of management and staff in a company, outlining the levels of responsibility, authority, and command from top executives to lower-level employees.

Intermarriage

The marriage between people of different racial, ethnic, religious, or social groups, often discussed in the context of social integration and diversity.