Using an Existing Brand Name to Introduce a Product That

question 253

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Cosmopolitan magazine introduced Cosmopolitan-branded yogurt,and it failed quickly.This innovation strategy is known as a

• A)radical invention
• B)product line extension
• C)disruptive innovation
• D)brand extension
• E)product deletion

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Definitions:

Spine

A sharp, pointed modified leaf or stem part of a plant that serves as a defense mechanism against herbivores.

Blue Light

A portion of the visible light spectrum, known for its high energy and potential impacts on plant growth, human circadian rhythms, and digital eye strain.

Hydrogen Ions

Positively charged ions (H+) that are formed when hydrogen atoms lose their electrons.

Potassium Ions

Charged atoms of potassium, vital for various physiological processes including nerve signal transmission, muscle contraction, and fluid balance within the body.