New Balance Makes the Minimus Line of Shoes with a Vibram

question 113

Multiple Choice

New Balance makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush,smooth,and stable ride." And its Made in America,top of the line,990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability,a stability-enhancing ABZORB^® midsole,and ENCAP to promote a healthy gait." This strategy is an example of

• A)mass customization.
• B)product segmentation.
• C)market segmentation.
• D)single chain marketing.
• E)market specific selection.

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Definitions:

Uncertainty Avoidance

A cultural dimension that describes the degree to which people in a society are comfortable with uncertainty and ambiguity.

Job Mobility

The ability of workers to change jobs, often relating to career advancement opportunities.

Uncertainty Avoidance

A cultural dimension that describes the extent to which people in a society are uncomfortable with ambiguity and uncertainty.

Ambiguity

The quality of being open to more than one interpretation; lack of definiteness or certainty.