Using an Existing Brand Name to Introduce a Product That

question 319

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.A few years ago,Frito-Lay thought this was a great new-product concept: Why not develop Frito-Lay Lemonade as a thirst-quencher for those consumers who also like Frito-Lay's salty snacks such as Fritos corn chips? But when people think of the brand name "Frito-Lay," thirst-quenching is not a benefit that comes to mind.So the "logic" lost out and Frito-Lay Lemonade failed.This innovation strategy is known as a

• A)brand extension.
• B)radical invention.
• C)product line extension.
• D)disruptive innovation.
• E)product deletion.

Describe the role of social integration and support in health during young adulthood.

Define emotional intelligence and its impact in the workplace.

Describe various assisted reproductive technologies.

Evaluate criteria used by contemporary society to define adulthood.

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Definitions:

Breakdown Theory

A theory suggesting that societal or structural failure leads to the disintegration of norms and values, resulting in social disorder.

New Social Movement Theory

A sociological theory focusing on the unique characteristics of social movements that emerged in the late 20th century, emphasizing identity, culture, and decentralized organization.

Frame Alignment Theory

A sociological theory that explains how social movement organizations align their activities and ideologies with the interests and beliefs of potential new members to increase participation.

Organizational Base

The underlying structure or foundation of an organization, including its members, resources, and operational framework.