Five General Criteria Are Often Used to Select Target Segments

question 103

Multiple Choice

Five general criteria are often used to select target segments.They include: (1) the size of the market; (2) expected growth of the market; (3) competitive position of the firm with respect to the market; (4) cost of reaching the segment;and __________.

• A)compatibility with the organization's objectives and resources
• B)potential of a marketing action to reach a segment
• C)competitive position
• D)difference of needs of buyers among segments
• E)potential for increased profit

Describe the role of divergent thinking in creative problem solving.

Explain the concept and importance of collaborative decision-making and the principles that support effective collaboration.

List and understand the guidelines for effective brainstorming.

Identify behaviors and statements that inhibit creativity and understand strategies to promote a positive environment for idea generation.

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Definitions:

Mast/o

Refers to the breast or mastoid processes in medical terminology.

Dactyl/o

refers to a word root indicating fingers, toes, or digits.

Cytoplasm

The material or protoplasm within a living cell, excluding the nucleus, containing various organelles where cellular processes occur.

Nuclear Membrane

The double-layered membrane that encloses a cell's nucleus, controlling the passage of materials in and out.