One of the Eight Primary MARKETING-RELATED Reasons for New-Product Failure

question 65

Multiple Choice

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

• A)the product is too innovative
• B)a competitor with a similar product withdrew from the market
• C)too socially controversial
• D)poor product quality
• E)product was marketed as a "new" product but did not meet the legal definition of "new"

---

Definitions:

International Operations Strategies

Planning and decision-making processes for managing production, logistics, and other business functions across multiple countries.

Import/Export

The business of trading goods and services across international borders, involving the shipment of products from a country of origin (export) and bringing in goods from abroad (import).

Licensing

The process of leasing a legally protected entity (such as a trademark, patent, or technology) for the purpose of generating revenue.

High Cost Reductions

Strategic measures aimed at significantly lowering the expenses incurred by a business or organization.