Figure 9-9 Above Shows the Market-Product Grid for a Wendy's

question 109

Multiple Choice

Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a "3") is three times the size of a small market (shown by a "1") .Similarly,assume a medium market (shown by a "2") is twice the size of a small market.The LARGEST potential market segment consists of

• A)students that live in a dormitory.
• B)students that live in an apartment.
• C)students that are day commuters.
• D)students that are night commuters.
• E)faculty or staff members.

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Definitions:

Relevant

Pertaining closely to the matter at hand; important or pertinent information or content that directly connects with the current topic or need.

Accurate

The quality of being precise, correct, and free of errors in detail or measurement.

Short Sentences

Brief constructs of language, typically with a subject and predicate, used effectively for clarity and impact in communication.

Processed

Refers to materials, information, or food that have undergone a series of mechanical or chemical operations to change or preserve it.