Idea Generation Is the Stage in the New-Product Process That

question 189

Multiple Choice

Idea generation is the stage in the new-product process that

• A)develops a pool of concepts to serve as candidates for new products.
• B)selects a single concept and scrutinizes it for all potential benefits and flaws.
• C)separates ideas into two categories: consumer-oriented and organization-oriented.
• D)requires the organization to perform a SWOT analysis and an environmental scan.
• E)consists of the techniques used to screen and reject those ideas that have no merit.

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Definitions:

Behavior And Attitudes

Refers to the observable actions of individuals and their mental stance or feelings towards certain situations or concepts.

Crises

Urgent, unpredictable, and severe situations that require immediate attention and action to prevent or mitigate significant harm or disruption.

Leading Stage

A phase in a company's development where it begins to lead and set standards within its industry or market segment.

Entrepreneurial Transition

The phase in which an entrepreneur adapts to new roles, challenges, or business environments, often involving significant changes in strategy, leadership, or operation.