The Marriott Corporation Sent a Six-Person Intelligence Team to Travel

question 75

Multiple Choice

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period.The purpose of these visits was to

• A)allow the team to reap the benefits of the new product,Fairfield Inns.
• B)assess the strengths and weaknesses of economy hotels that could be used in the new-product development process for the launch of a new economy hotel chain.
• C)complete customer satisfaction surveys to purposefully create inaccuracies in the marketing research for competing economy hotels.
• D)obtain the demographics and media behavior of consumers who stay at these facilities in order to develop a target market profile.
• E)refute the assumption that open innovation can benefit the Marriott Corporation.

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Definitions:

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A personality trait characterized by high levels of sociability, talkativeness, and energetic behavior.

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An individual's characteristic level of stimulation or excitement, influencing their engagement with the environment.

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