Assume That as Marketing Director for Mazda,you See That Your

question 148

Multiple Choice

Assume that as marketing director for Mazda,you see that your sales have decreased in the years since the Honda Pilot with four-wheel drive was introduced.If you hope to regain sales in this market quickly through a new-product action,the fastest,most specific sources of ideas would MOST LIKELY be from

• A)consumer suggestions.
• B)employee suggestions.
• C)research and development breakthroughs.
• D)competitive products.
• E)outside consultants.

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Definitions:

Easily Angered

A characteristic where an individual has a low threshold for frustration, leading to frequent feelings of anger with little provocation.

Competitive

Having a strong desire to be more successful than others, often manifesting in behaviors aimed at outperforming peers.

B Lymphocytes

A type of white blood cell of the lymphocyte subtype which plays a crucial role in the body's immune response by producing antibodies.

Antibodies

Proteins produced by the immune system that recognize and neutralize foreign substances like bacteria and viruses.