Introducing New-Products Sequentially into Geographic Areas of the U

question 152

Multiple Choice

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

• A)limited rollouts.
• B)phased rollouts.
• C)market-product expansion.
• D)regional rollouts.
• E)phased commercialization.

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Definitions:

Money Income

The total amount of monetary earnings or receipts a person or household receives within a given period.

Utility

In economics, the total satisfaction received from consuming a good or service.

Entrepreneur

An individual who starts, organizes, manages, and assumes the risks of a business or enterprise, often innovating and creating new products, services, or business models.

Market Demand

The total quantity of a good or service that all consumers in a market are willing and able to buy at different price levels, over a specific time period.