A 3M Researcher Worked with University Students to Develop the Post-It^®

question 224

Multiple Choice

A 3M researcher worked with university students to develop the Post-it^® Flag Highlighter.His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives.At which stage of the new-product process was this product?

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)new-product strategy development
• E)concept testing

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Definitions:

Depression

A common and serious mood disorder characterized by persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in activities.

Loss Of Appetite

A decrease in the desire to eat, which can be a symptom of various underlying conditions, affecting nutritional intake and overall health.

Affective Disorder

A category of mental health disorders that primarily affect mood and emotions, such as depression and bipolar disorder.

Bipolar

A mental disorder characterized by periods of elevated mood and periods of depression.