An External Evaluation with Consumers That Consists of Preliminary Testing

question 185

Multiple Choice

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as

• A)new-product strategy development.
• B)idea generation.
• C)crowdsourcing.
• D)market testing.
• E)a concept test.

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Definitions:

EEG Patterns

EEG patterns refer to the visual representation of the electrical activity of the brain as recorded by an electroencephalogram, useful in diagnosing conditions like epilepsy or sleep disorders.

Frequency

Number of cycles a wave completes in a given time.

Delta

In general contexts, refers to the fourth letter of the Greek alphabet (Δ, δ), but can indicate change in mathematical and scientific expressions.

Circadian Rhythms

Biological processes that display an endogenous, entrainable oscillation of about 24 hours, affecting various biological functions such as sleep-wake cycles.