Which of the Following Is an Example of a Multiple

question 238

Multiple Choice

Which of the following is an example of a multiple products and multiple market segments strategy?

• A)College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
• B)A new movie used several different movie trailers.One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
• C)Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
• D)Betty Crocker carries one line of cake mixes for people with conventional ovens and another line of cake mixes for people with microwave ovens.
• E)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

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Definitions:

Real Whigs

A term referring to 18th-century British and colonial American political philosophers who advocated for the protection of personal liberty and property against government oppression.

Grenville

Refers to George Grenville, a British Whig statesman who served as Prime Minister of Great Britain and implemented policies that contributed to tensions leading to the American Revolutionary War.

Committee of Correspondence

Groups formed in the American colonies to maintain communication lines and coordinate actions against British policies before the American Revolution.