A Concept Test Is an

question 131

Multiple Choice

A concept test is an

• A)internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product.
• B)external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product.
• C)internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
• D)in-house computer simulation of the new product that closely resembles the actual product to forecast sales.
• E)in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

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Definitions:

Policy Practice

The process of advocating for, implementing, and evaluating policies that influence the well-being of individuals and communities, especially within social work.

Powerless Groups

Communities or individuals who lack authority, representation, or influence within societal structures.

Problem-Solving Approach

A methodical process for identifying solutions to specific issues through analysis and decision-making strategies.

Social Work Research

The study of social problems and intervention strategies through systematic investigation, aimed at contributing to the knowledge base of social work practice.