The Axes on a Perceptual Map Are

question 133

Multiple Choice

The axes on a perceptual map are

• A)sales and profitability.
• B)two product attributes,ranging from high to low on that attribute.
• C)market share and market growth rate.
• D)customer perceptions of the firm's product versus the average of all brands in the industry.
• E)customer perceptions of the firm's product versus the brand of the firm's principal competitor.

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Definitions:

Fluid Wave

A physical examination technique used to detect the presence of significant amounts of fluid in the abdomen.

Hepatomegaly

An abnormal enlargement of the liver, which can be an indicator of various diseases or conditions.

Dullness

A lack of sharpness or vibrancy in sensation, often used in medical contexts to describe a type of sound heard during percussion of the body that suggests an underlying condition or abnormality.