Durable Goods Emphasize Which of the Following Elements of the Promotional

question 14

Multiple Choice

Durable goods emphasize which of the following elements of the promotional mix?

• A)sales promotion
• B)personal selling
• C)advertising
• D)public relations
• E)direct marketing

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Definitions:

Affiliative Behaviour

Actions aimed at creating or maintaining social bonds, often seen as a response to stress or anxiety.

Privacy

The right or condition of being free from unauthorized intrusion or disclosure of personal information.

Comparison Level

A standard that develops over time, allowing us to judge whether a new relationship is profitable or not.

Minimax Strategy

In relating to others, we try to minimise the costs and maximise the rewards that accrue.