In Terms of Promotion, Which of the Following Type of Consumer

question 169

Multiple Choice

In terms of promotion, which of the following type of consumer product stresses status and brand uniqueness?

• A)specialty product
• B)convenience product
• C)shopping product
• D)unsought product
• E)discretionary product

---

Definitions:

Annual Premium

The total amount paid per year for an insurance policy to remain valid and provide coverage.

No-fault Insurance

An auto insurance policy where each party's insurance pays for their losses regardless of who was at fault in the accident.

Medical Expenses

Costs incurred for the diagnosis, cure, mitigation, treatment, or prevention of disease and for treatments affecting any part or function of the body.

No-fault Insurance

An auto insurance policy where claims are paid without regard to fault, meaning your insurer will pay for your damages regardless of who caused the accident.