Which of the Following Statements About Product Lines Is MOST

question 245

Multiple Choice

Which of the following statements about product lines is MOST ACCURATE?

• A)An advantage of a narrow product line is the ability to have a greater gap between price points.
• B)Product lines refer to consumer products;product mixes refer to industrial products.
• C)An advantage of broad product lines is increased likelihood of access to large retail chain distribution.
• D)A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions.
• E)A broad product line reduces R&D costs.

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Definitions:

Bona Fide

Genuine; real; without intention to deceive or any fraud involved.

Non-Discrimination Quotas

Policies or measures implemented to ensure equal opportunities by requiring a certain percentage of minorities or women in hiring or admissions.

Human Resource Planning

The process of forecasting an organization's future demand for and supply of the right type of employees in the right number.