Campbell's Soup Company Found That Its Canned Nacho Cheese Sauce,which

question 98

Multiple Choice

Campbell's Soup Company found that its canned nacho cheese sauce,which could be heated and poured directly onto nacho chips,was too hot (spicy) for Americans in the East and not hot enough for those in the West and Southwest.Today,Campbell's plants in Texas and California produce a hotter nacho cheese sauce than what is produced in the other plants.Campbell's is using __________ segmentation.

• A)demographic
• B)behavioral
• C)economic
• D)geographic
• E)psychographic

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Definitions:

Benefit

A positive outcome or advantage gained from a condition, situation, or action.

Aggressive Disorder

A psychological condition characterized by patterns of hostile, violent, or forceful behavior towards others.

Case Study

An in-depth investigation of a single person, group, event, or community over a period of time, used as a research method.

Development

The process of growth or advancement, often through successive stages, in individuals, societies, or institutions.