Region and City Size Are Both Variables Used to Employ

question 49

Multiple Choice

Region and city size are both variables used to employ ________ segmentation.

• A) geographic
• B) behavioral
• C) district
• D) psychographic
• E) demographic

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Definitions:

Awareness

The degree to which consumers know about a brand, product, or issue, which can influence their purchasing decisions and perceptions.

Media Multitasking

The act of simultaneously engaging with multiple forms of media, such as watching TV while browsing the internet.

College Students

Individuals enrolled in institutions of higher education, including universities and colleges, often pursuing degrees or professional certifications.

User-Generated Content

Content created and shared by consumers or end-users, often found on social media platforms, blogs, and websites.