Figure 9-9 Above Shows the Market-Product Grid for a Wendy's

question 135

Multiple Choice

Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Marketing synergies and efficiencies run __________ because a single kind of marketing action can reach customers that buy different product groupings.

• A)horizontally across the rows
• B)vertically down the column
• C)between full meals and snacks
• D)diagonally from top-left to bottom-right of a market-product grid
• E)both horizontally and vertically depending upon the marketing action developed

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Definitions:

Budgeted Cost Systems

Accounting systems that use budgets to project the costs of operating a business, typically used for planning and control purposes.

Standards

Established requirements, specifications, guidelines, or characteristics to be used consistently to ensure that materials, products, processes, and services are fit for their purpose.

Product Costs

Direct costs attributable to the creation of a product, including direct labor, materials, and manufacturing overhead.

Cost Standards

Cost standards refer to pre-determined costs for products, operations, or projects, used as benchmarks for measuring actual performance or costs.