If You Are Using a Marketing Dashboard to Discover Which

question 167

Multiple Choice

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,what marketing metric should be used to measure sales performance?

• A)every metric possible
• B)shelf space for this year and last year by city
• C)production costs
• D)customer psychographics
• E)annual percent sales change by city

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Definitions:

Budgeted Capacity

The amount of production or activity level planned for a future period, based on budget allocations.

Practical Capacity

The maximum amount of work or output that can be realistically achieved in a specific period under normal operating conditions.

Cost Allocation

The process of assigning indirect costs to different departments, products, or projects based on relevant distribution bases.

Cost Pool

A grouping of individual costs, typically by department or service center, from which cost allocations are made.