At Mattel,Barbie Is Child-Tested to Be Sure the Doll Cannot

question 332

Multiple Choice

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of consumer or safety test occurs during the __________ stage of the new-product process.

• A)new-product strategy development
• B)development
• C)business analysis
• D)screening and evaluation
• E)market testing

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Definitions:

Positive

Characterized by the presence or possession of features or qualities rather than their absence.

Negative

A term often used to denote the absence or opposition of a condition, quality, or action.

Reinforcement

In psychology, a process in which a behavior is strengthened by the outcome that follows it, either through a positive reinforcement or the removal of a negative stimulus.

Shaping

A method of conditioning by which successive approximations toward a target behavior are reinforced, used in both animal training and therapeutic settings.