The JDPower & Associates and Other Market Research Firms Recruit Groups

question 246

Multiple Choice

The J.D.Power & Associates and other market research firms recruit groups of consumers for __________,each of whom are paid to record all of their purchases on a regular basis.Businesses pay firms like J.D.Power for their reports that answer the question,"How many times did our customers buy our products this year compared to last year?"

• A)focus groups
• B)experiments
• C)syndicated panels
• D)syndicated data mining
• E)mall intercept interviews

---

Definitions:

Trade-In Allowance

The value credited to a customer when they exchange an older item towards the purchase of a new item, often used in automotive and electronics sales.

Intangible Assets

Non-physical assets having a value with an indefinite life span, such as patents, trademarks, and goodwill.

Amortized

Amortized refers to the gradual reduction of a debt over a period of time through regular payments that cover both the loan interest and the principal amount.

Natural Resources

Materials or substances occurring in nature which can be exploited for economic gain, such as minerals, forests, and water.