Which of the Following Statements Concerning Marketing Research Is Most

question 55

Multiple Choice

Which of the following statements concerning marketing research is most accurate?

• A)The primary purpose of marketing research is to collect data for historical purposes.
• B)When collecting marketing research,people may not be willing to tell you what you want to know if it is potentially embarrassing.
• C)Marketing research,if done properly,will always result in a positive marketing result.
• D)People are just as able to give accurate information about products they have only heard about as those they have actually used.
• E)Among those people who participate in market research studies,there is an almost perfect correlation between a respondent's stated intentions and his/her actual buying behavior.

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Definitions:

Superfactors

Refers to overarching dimensions of personality identified in the study of psychology, such as those found in the Five-Factor Model.

Thematic Apperception Tests

A projective psychological test used to reveal a person’s social drives or needs by their interpretation of a series of pictures of emotionally ambiguous situations.

Ego Resiliency

In Jack Block’s personality theory, the ability to vary one’s level of ego control in order to respond appropriately to opportunities and situational circumstances.

Psychological Adjustment

The process of achieving a healthy, balanced state of psychological well-being through adapting to new conditions or the environment.