Because of the Time,cost,and Confidentiality Problems of Test Markets,consumer Packaged

question 48

Multiple Choice

Because of the time,cost,and confidentiality problems of test markets,consumer packaged goods firms often turn to __________,a technique that replicates a full-scale test market to a limited degree.

• A)partial rollouts
• B)screening and evaluation
• C)virtual reality testing
• D)time-to-market measures
• E)simulated test markets

---

Definitions:

Marginal Revenue

The additional income received from selling one more unit of a good or service, critical for determining the most profitable level of production.

Third Unit

In economic terms, it refers to purchasing or producing a third unit of a good or service, often discussed in the context of marginal analysis.

Socially Optimal

A state or outcome of an economic or social process that maximizes societal welfare, taking into account all costs and benefits to society.

Fair-Return

A principle whereby regulated entities are allowed to set prices that cover their costs and provide a reasonable profit.