When Procter & Gamble Introduced Crest Toothpaste,the First Fluoride Toothpaste,it

question 56

Multiple Choice

When Procter & Gamble introduced Crest toothpaste,the first fluoride toothpaste,it was intended for use by children and was therefore given a child-appealing bubblegum flavor.Sometime later,the same basic formula was given a fresh,minty flavor to appeal to adults.What marketing strategy did P&G use in this example?

• A)product differentiation
• B)product segmentation
• C)market expansion
• D)usage segmentation
• E)psychographic segmentation

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Definitions:

Customer's Objection

The concerns or hesitations expressed by prospective customers that salespeople need to address in order to move forward with a sale.

Courteously

In a polite, respectful, and considerate manner, often reflecting goodwill and proper manners.

Handling Method

The techniques and processes used in the physical manipulation, movement, and storage of materials or products.

Sales Call

A communication, often in the form of a telephone call or face-to-face visit, initiated by a salesperson to a potential customer with the aim of making a sale.